The Internet plays a crucial and important role in the college decision making process. Today's High School graudates are among the first generation to have been raised with computers. This makes them extremely web savvy.
Competition in High School is tougher than ever. In their college search, prospective students will invariably turn to the web for answers. With the increase in standardized testing, advanced placement classes, and extracurricular activities, few students have the time or resources to travel very far from home to research schools.
Every college in the country now has their own website. Appealing to prospective students requires something more, something beyond a static site. The addition of rich multimedia experiences, such as those offered through myCampusTour, will propel a University to the front line of style, appeal and credibility.
Without a dynamic web presence you may not even be considered by prospective students or their parents.